If you’ve been following my blog for a while, you might remember my post where I used a cucumber analogy to explain organic marketing. That post sparked some great conversations — and today, I want to take the topic a step further.
No matter if you’re just starting out or if you’ve been in the game for some time but still feel like you’re searching for the right way to build an audience — here’s my advice:
Choose one or two social media platforms where you will be consistent.
Maybe you’re wondering: Which social media is the best for me?
The truth is, it’s up to you. If you enjoy creating videos, consider focusing on TikTok, Instagram Reels, or YouTube Shorts. It’s a matter of preference — just like deciding whether to wear Puma Speedcat sneakers or Adidas Gazelle.
However, there’s one social media platform that many people overlook these days when talking about organic marketing — and yet, Facebook is still the largest social media in the world, with over 3 billion monthly active users.
Yes, I’m talking about Facebook.
While new platforms often grab the spotlight, Facebook is still the largest social media in the world and offers a huge opportunity for organic reach if you know how to use it strategically. From creating engaging posts, joining active groups, to building a loyal community on your page — there’s still plenty of room to grow without spending a cent on ads. (and yes, I’ll be covering paid ads as well, so stay tuned)
Interested to hear exactly how to use Facebook for organic marketing?
Stay tuned — I’ll cover that in detail in my upcoming posts.
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