If you’ve known me for a while, you probably remember how much I used to defend Croatian rock bands who sang in our own language. I could never quite understand why a band from Croatia would sing in English. It felt so natural to sing in your mother tongue, right?
I mean — isn’t it enough that rock’n’roll already came out of the blues, and now you also have to sing in English? 😄
At the time, I saw it as a kind of “authenticity test.” Singing in your own language meant staying true to who you are.
But as life often shows — perspectives change.
These days, I mostly listen to instrumental music (and yes, I even create some in my bedroom 🎸).
Okay, Europe had Mozart, Bach, Beethoven — but that’s also another story.
When it comes to the internet and online business, however, I share a completely different approach.
From Local to Global
I started my online journey writing in Croatian.
It felt comfortable, close, familiar. But after some time, I decided to switch to English — and honestly, I should have done it earlier.
Why writing in English?
Because it’s not about abandoning your roots — it’s about expanding your reach.
When I began creating content and sharing ideas in English, new opportunities started to appear. I connected with extraordinary people from all around the world, exchanged insights, and learned things I never would have discovered otherwise.
That doesn’t mean I don’t help people from Croatia and the region — I absolutely do. But writing in English allows me to connect with a much broader audience — people who are passionate about online business, creativity, and digital growth.
English as a Bridge
English became my bridge — connecting where I come from with where I want to go.
Sure, there are many parts of the world where English doesn’t reach. But let’s be honest — it still connects more people than Croatian, Serbian, Slovenian, or other regional languages.
And if your goal is to share knowledge, build connections, or grow online — that reach matters. 🌍
Writing in English doesn’t mean losing your identity. It means opening your work to the world.
So when you feel ready — switch to English.
Yes, there are constant updates across social media that make more languages visible online, and that’s great. But English still remains the most universal key to connection — especially in online business.
A Journey Worth Taking
For me, this transition wasn’t just about language — it was about mindset.
It was about realizing that creativity, communication, and opportunity don’t have borders.
And if my story encourages even one person to take that step — to write, share, and express themselves beyond their native language — then it’s worth it.
Because sometimes, writing in English is not just about words.
It’s about bridging worlds. 🌉
Language and creativity
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