When it comes to building an online presence, the rule is simple: don’t put all your eggs in one basket. I learned this lesson the hard way when my Facebook account was cloned and later suspended. Lot of work disappeared in an instant. (You can read the full story here.)
That’s why I want to remind you: relying on just one platform is risky. If your entire community and content live on Facebook, Instagram, or any other single platform, one unexpected suspension can wipe out everything overnight.
The safer path is to invest in digital solutions for your online journey:
✅ Your own website – your home base, fully in your control.
✅ A newsletter – direct communication with your audience, no algorithms involved.
✅ Social media platforms – yes, they matter, but they should only be part of your bigger picture.
Mixing these digital solutions gives you stability, diversity, and long-term security for your brand.
👉 Ask yourself: which of these pieces are you missing right now? And what steps can you take today to make your online journey stronger and safer?
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